Jobvite Blog: Today’s Recruiting Trends

Want to Increase Candidate Conversion? Here are 3 Ways to Make Applications Faster and Easier

There’s no question that the current employment market is tough for talent acquisition pros.

In August 2021, there were 11 million job openings in the US – nearly twice the open positions reported a year earlier. This puts job seekers in the driver’s seat and leaves employers competing fiercely for top talent. In fact, recruiters tell us that a lack of qualified candidates and competition from other employers are their top concerns for hiring in 2021.

In conditions like these, every visitor to your career site matters – and candidate conversion becomes a critical data point. Conversion metrics assess how many career site visitors transition to being a known candidate or applicant (either by completing an application or joining a talent network), which is critical information when candidates are in short supply. Yet Jobvite’s 2021 Fortune 500 Candidate Conversion Audit reported that 28% of companies don’t measure candidate conversion at all, and 39% get only very light conversion data from their recruiting platforms.

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Want to Increase Candidate Conversion? Here are 3 Ways to Make Applications Faster and EasierThere’s no question that the current employment market is tough for talent acquisition pros. In August 2021, there were 11 million job openings in the US – nearly twice the open positions reported a year earlier....Read More
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