There’s no question that the current employment market is tough for talent acquisition pros.
In August 2021, there were 11 million job openings in the US – nearly twice the open positions reported a year earlier. This puts job seekers in the driver’s seat and leaves employers competing fiercely for top talent. In fact, recruiters tell us that a lack of qualified candidates and competition from other employers are their top concerns for hiring in 2021.
In conditions like these, every visitor to your career site matters – and candidate conversion becomes a critical data point. Conversion metrics assess how many career site visitors transition to being a known candidate or applicant (either by completing an application or joining a talent network), which is critical information when candidates are in short supply. Yet Jobvite’s 2021 Fortune 500 Candidate Conversion Audit reported that 28% of companies don’t measure candidate conversion at all, and 39% get only very light conversion data from their recruiting platforms.